Who We Are

People who’ve actually run the shift.

Not a bench of consultants who read a case study once. A small team that’s built businesses, broken them, and figured out what actually holds up.

He was genuinely bad at leading people, early on.

Instead of making excuses, Gabriel spent years studying leadership, ethics, and communication, and rebuilt his approach from the ground up. Now he helps other leaders skip the traps that cost him time, trust, and good people along the way.

25 years in operations, HR, and leadership development. Built businesses from the ground up, scaled one to $15 million a year, and as lead sales trainer took a team from $30 million to $60 million in two years.

Gabriel HawkOwner / Founder
M.Ed Curriculum and Instruction & Educational Technology, University of Florida        
B.A. Professional and Technical Communications, USF, minor in Leadership and Ethics
Collaborators and Colleagues

Growing on purpose, not by accident.

Barbara Humphrey, PhD

LEARNING & OPERATIONAL EXCELLENCE

26 years in operations, plus more than a decade leading Learning & Development and instructional design. Barbara has built enterprise-wide training systems and operational standards that help organizations scale from a single site to multi-site without losing consistency. She designs every course in Articulate 360, working from the same baseline voice across the catalog.

69% (SHRM)
More Likely To Stay 3+ Years

That’s the gap between real onboarding and a login and a shrug. It’s the first thing we fix with a new client, before it turns into a turnover problem.

Russ Sullivan

Organizational Development & PorchDrop™

25+ years in organizational development, with a Master’s in AI & Business Analytics. Founder of PorchDrop™, blending people, technology, and entrepreneurship to solve real-world problems.

Wit Larsen

FRACTIONAL CFO & BUSINESS ANALYTICS

Wit Larsen is the founder of APX Analytics, LLC, where they help business owners turn financial and operational data into actionable insights that drive growth and profitability. With more than 25 years of experience spanning executive leadership, business consulting, finance, operations and technology, Wit has worked with organizations ranging from startups to established enterprises. Through APX Analytics, Wit provides fractional CFO services, executive dashboards (KPI, HR, sales, inventory and other business analytics), remote bookkeeping, business intelligence solutions, and strategic guidance that help small and medium-sized businesses make confident, data-driven decisions.

Robert Bishop

SALES, MARKETING & ENTREPRENEURSHIP

He got the phone to ring and watched nothing change. Early on, Robert was good at generating leads and watching them go nowhere. So he stopped leading with ads and started with the foundation: who the business is really for, what it should be saying, and a CRM that keeps every lead in front of the right person. 18 years in sales, entrepreneurship, and marketing since starting his first business in 2008. Builds demand for skilled trades, construction, and medical practices across Tampa Bay and nationwide.

How We Operate

Three things we don’t compromise on.

Not a five-tile mission statement grid. Just what actually governs the work.

Confidentiality

We’re usually in the room for hard conversations. What’s said in a diagnostic stays in the diagnostic.

Straight Talk

If the plan you’re attached to won’t work, we say so before you spend money finding out the hard way.

Built To Last

We measure success by what’s still working a year after we leave, not by how the kickoff meeting went.

Ready When You Are

Pick your starting point.

Self-Serve

Explore the Courses

Real-world performance management training, not the vanilla stuff. Get a single course or join the library.

Guided

Bring In Direct Guidance

Hands-on consulting and custom-built training for your team, your policies, your actual problems.